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Why Camelot doesn't gamble with its players

Camelot’s unique role in operating the National Lottery invariably brings intense public and media scrutiny — attention which is set to multiply as it prepares to bid for a third licence. In May Camelot announced the longest period of growth in its history, with sales of £5bn, much of which was driven by the introduction of new games and new channels. Online, mobile and interactive digital TV sales were up by 145% on the previous year.

But while this impressive pe…

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