When one in three people think sprouts, be careful when trying to hand them carrots

4th August 2006
By Mallen Baker

The old business adage that the customer is king is widely disbelieved. Many assume that businesses create demand through marketing, with consumers helplessly following the trends. The truth is not so straightforward. McDonald’s has so far failed to persuade its customers to embrace healthier eating. Salads have not sold well. Cut price burgers have done better. Likewise, when Iceland some years ago announced it would sell all-organic food, the customers were quick to punish the comp…